The most popular Polish blog on new technologies
Antyweb and its creator, Grzesiek Marczak, are icons of the Polish tech blog community.
A new version of the blog was unveiled to over 1.5M readers who visit the site every month for Antyweb’s 10th anniversary.
Analysis of the previous version:
Architecture and layout
In its final months it faced a heavy increase in the number of published articles. Antyweb’s layout did not fit the new dynamics of the blog, making it difficult to consume its content.
Along with the increase in the number of advertising campaigns carried out on the blog there came a need for new products and improvement of visibility of existing ads.
Antyweb’s software required a complete rebuild, as the possibility to add new functions was greatly limited.
A new addition to the editing team needed their dedicated space to publish their own video content.
Simply put, Antyweb’s users include two groups: returning visitors
and those who visit the site based on an impulse
Jacek, 22 y.o.
Fan of new technologies
The content published on Antyweb matches his interests. He visits the blog nearly every day looking for interesting content among newly published articlesHe is mostly interested in:
- Gaming laptops
- Polish startups
- And anything else he finds interesting
Michał, 36 y.o.
Reasonable and aware
When shopping he uses the internet looking for trustworthy opinions about gear, software or services. He reaches the blog from Google or through social media.He is mostly interested in:
- Information on whatever he is about to buy
Krzysiek, 40 y.o.
Every few days he is in the need for an update on particular subjects within the field of new technologies. He cannot follow Antyweb daily, so he requires a list of topics to navigate.He is mostly interested in:
- iOS news
- Apple news and gossip
- Event reports
A publishing business includes two major groups of stakeholders - the editing team and the sales team. We had to find a solution to satisfy both sides at the stage of creating mockups and planning the information architecture
The clear and simple interface of the blog combines aesthetics with contemporary web design standards
We spent a lot of time preparing solutions which allow the editing
and sales teams at Antyweb to work more efficiently
“I have known Autentika and their achievements for years, and I was still positively surprised by how this project was carried out. Complete engagement, enthusiasm, great ideas and comprehensive advice. I’m grateful, because we had some really difficult times trying to harness Antyweb’s old software. I recommend their services!”
Grzegorz Marczak, Antyweb Editor-in-Chief