The most popular Polish blog on new technologies
Antyweb and its creator, Grzesiek Marczak, are icons of the Polish tech blog community. A new version of the blog was unveiled to over 1.5M readers who visit the site every month for Antyweb’s 10th anniversary.
In its final months it faced a heavy increase in the number of published articles. Antyweb’s layout did not fit the new dynamics of the blog, making it difficult to consume its content.
Along with the increase in the number of advertising campaigns carried out on the blog there came a need for new products and improvement of visibility of existing ads.
Antyweb’s software required a complete rebuild, as the possibility to add new functions was greatly limited.
A new addition to the editing team needed their dedicated space to publish their own video content.
Simply put, Antyweb’s users include two groups: returning visitors and those who visit the site based on an impulse
A publishing business includes two major groups of stakeholders - the editing team and the sales team. We had to find a solution to satisfy both sides at the stage of creating mockups and planning the information architecture
The clear and simple interface of the blog combines aesthetics with contemporary web design standards
We spent a lot of time preparing solutions which allow the editing and sales teams at Antyweb to work more efficiently