One of Poland’s biggest and oldest housing property developers
J.W. Construction has built more than 25 thousand apartments in the largest cities of Poland and abroad since 1993. In November 2016 they have launched their newest website with the purpose of supporting sales efforts and strengthening the desired image of a reliable and experienced property developer.
Presentation of the offer
The current sales offer always includes more than ten investments - housing projects, houses, apartments. Each investment is presented on a separate website which increased the cost and made it difficult to manage a coherent image in the long term. The new version was to unify the offer and present it in a way which will make it easier for the user to make their decision and reach representatives of the company.
The Polish housing market is composed of tens of small and big enterprises. Each of them supports their sales efforts through online activities. Potential buyers may find it difficult to evaluate the level of competence and the scale of the developer’s activity. The previous website did not sufficiently emphasise competitive advantages of JWC, therefore the goal to achieve with the new website is to strengthen the proper brand image.
Marketing + PR + Sales
Of course we do not buy real estate online, but today it is the channel which, aside from its marketing and PR potential, directly converts into sales. The project was to be the effect of cooperation between three different departments of JWC and all tasks had to be performed in a way which would suit their business requirements. The concept of the website is the product of an extensive analysis of tens of Polish and international construction companies and our experience in building sales offer sites.