Turborebels - a petrolhead community
TurboRebels is a startup born out of passion for anything automotive: speed, adrenaline, design, performance, competition. A private investor, former professional drifter, has planned this online platform to join fans, drivers, photographers, bloggers and event organizers together for years.
Autentika is the technological partner of TurboRebels. We are responsible for delivering a comprehensive service including Product Design, implementation and maintenance of the entire system.
The challenges which we had to face while carrying out this project included:
Starting from scratch
Functionality with a capital F
The target audience for automotive and motorsport content is definitely a multidimensional and complex group. We decided to focus on three persona profiles which, in our opinion, present the potential:
We focused mainly on implementing the language of Material Design
We are particularly proud of the following few things on TurboRebels